I have watched the video, but still don't get it.
You will have you own email service, and the users will need to create new email address in your service and will earn coins for rating these advertising emails (i.e. for filtering spam)?
No, EMMARES will be usable using any ESP service. EMMARES is not email service provider but enables email recipients from senders/marketers who are using EMMARES to earn EMA tokens in exchange for rating their content. Email recipients will have possibility to choose what kind of content they are interested in, and EMMARES will propose to them best rated senders/marketers for their interests. Also feedback from evaluating will be available for spam filters via API.
Email marketers / senders will simply put plain html footer generated by EMMARES in their email and that's it.
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