How could this project, an exchange stand? There are a lot of already existing exchanges that are present in the cryptoworld, some others are nothing to prove since they are around for quite sometimes, then how could this one survives?
Most all exchanges provide just basic trading tools and order types. Apollo will give traders more tools and options to trade. Not to mention the 24/7 customer support, lower fees using DAE tokens, liquidity from 3rd parties, and more.
Unless you have seen the news lately, you should know that nearly every exchange is hurting from explosive user growth this past year. We need more exchanges to reduce the stress on everyone and better the community. More specifically, we need exchanges that prepare for millions of users, and provide excellent service. Apollo is one of these, and more will follow.