I started using this service yesterday in seller mode and so far I am very satisfied.  The representative who I've been dealing with has good communication skills.  Not all of my BTC is sold and my banks still labels my deposits in 'pending' so I am still at risk, but I feel quite satisfies with how things are going so far.

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I have a suggestion about identity.

I prefer to entrust funds only to someone who's identity I can verify if need be (read, if they screw me.)  OTOH, there is every reason to keep an identity private if one controls significant funds as do the brokers.

To reconcile this, I suggest escrowing the vendor's identity.  I was recently involved in a group-buy and the operator escrowed his identity with John K.  The idea was, of course, that in the even that the group buy organizer ran with the items, the identity would be released at John K's digression.  This was very satisfactory to me as I have no desire whatsoever to know any individual's identity unless there is a need.

Perhaps such a thing has already been done for bitcoin-brokers.org personnel, but I did not see it.

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Lastly, it did seem to me when I was reading this thread that a lot of the participants registered on bitcointalk.org at roughly the same time.  It would be great to see more 'old timers' participating.  Not sure how to arrange that though.

I'll follow-up with an after-action report when all my money is safely tucked into bed.  I am a relative 'old timer', but I've never sold any BTC before, and the last time I even bought any was 2011.