It's a good idea, but in recent years there have been some projects that have been rewarded by sports, but I don't know why, they are not popular.
Thats mostly because of the missing link to the real world. Sure there have been others who proclaimed to reward for sports, but none of them were market leader in germany for studio gym software and already have a running ecosystem for sports. Beside that, we have a development crew working on this project already. So the chance, that BEAT is more than a whitepaper is pretty good.