I think the most ethical way to advertise this project is to let it participate just the countries which already allowed the licence for ISP. Otherwise how can they explain it to the investors if they can not get the licence of their country? Just think about it ...
The investors will receive annual dividends for all the services of the network, wherever they are, at the beginning it will be in our country, and by 2019 we will begin the global deployment, so investors are where they will receive great benefits.
This project needs more impression to the internet, especially on the social network site. They can also advertise on google ad sense, youtube to gain more customers to support the ICO.
We are doing marketing in all social medias with ads, like google, facebook, twitter, Linkedin, and other services.