This project needs more impression to the internet, especially on the social network site. They can also advertise on google ad sense, youtube to gain more customers to support the ICO.
Well, looks like you haven't know that most of all the social network was banning cryptocurrencies advertisement for god sake.
So, if that is the case then, how does crypto will be known since social media banned it? This is going to be bad for those future crypto when it comes to advertising their platform or project.
Facebook hasn't implemented it yet. We can still advertise ICOs in Facebook. They have also admitted that this policy is intentionally broad while they work to better detect deceptive and misleading advertising practices.