Introducing Crypto to the world around you is a good thing, but you need to inform them well or they'll be panic selling and breathing down your neck before you know it :-P

The shills from people with allot of followers create pumps, those are the ones you need for your daytrading coins.
For long term coins, I dont think its a good thing to have great names promote you from the start.

Take Xtrabytes for example, it's a coin i've been involved with for a while, and I'd rather have Mc Afee and other big names stay away from it for a while, so they can build up a solid base first.