Then when you instead do Z while they do Y, making money you remind them that it did X but it was part of some bigger pattern of XYZ which you knew about because you are so smart with patterns. So the next time they see that...just do Z. Then you do the opposite.

And on and on...and now everyone knows all these crazy patterns and buys these tools and make money on selling the tools and teaching the patterns and coming up with new patterns...