So far this looks like one of three projects that will have their own ASIC Design and is able to produce miner for a low price. Im only not very sure... can this project order more ASIC's for the same price later to remain their hashrate?
It's true that the founder, tytus, has access to further hashpower through Bitfury, but I believe this particular project will get 200TH and that's it. In other words, there are no plans to keep this project at a certain % of the overall hashrate like some of the other ventures out there.