This project needs more impression to the internet, especially on the social network site. They can also advertise on google ad sense, youtube to gain more customers to support the ICO.
Well, looks like you haven't know that most of all the social network was banning cryptocurrencies advertisement for god sake.
Better check the facts first before making comment regarding bans. Facebook has not implemented the ban yet. FB's ultimate goal is to prevent their clients to be scammed by scammers through crypto. They said that they are not implementing the ban because they are looking for or developing algorithms for easier tracking of scammers.