Now we are at that time that people try and pump the price. They are making chips, but not supporting bitcoin. They dont accept it, they are not donating to a bitcoin charity, they are not paying millions to educate people. Simply making a product that bitcoin users can use.
But still, it takes serious studies before a giant tech company produce chips for miners. They wouldn't invest if they can't market these tech. This will make high hopes for crypto investors that crypto isn't dead.