Thanks @bricktop8 I have messaged them - but they have not come back to me. I posted on thier ANN, and they replied there with something along the lines of, "they are going to proceed because they told their investors that that was their name and they liked it", I too liked many names that other people have used - but.
I did try, they could fix it now easier and cheaper than later - I am not sure I can help them.