So, a 600GH/s PCI-E card? Although they have in the specs +/- 20%, so it can turn out to be a 480GH/s card while falling in-spec. Great wording there!

Even better, the picture is misleading as it's a
350W PCI-E card with a blower-type fan? That cooling solution doesn't work for a 350W TDP card. Even a GTX Titan/780 has a great vapor chamber cooler and it's a 250W TDP GPU.
I agree completely. BFL has totally underestimated the cooling needs of their product once again. However, once again, I'm fairly sure they won't realize it until they start making prototypes with the chips. Leading to a hasty redesign and many subsequent manufacturing delays as they wait for re-designed custom coolers.
I think the reason they are doing the pre-order now is that they are running out of funds to pay for the production of the existing units they are delivering.
I'm waiting on a Jalapeño from them, pre-ordered in March - (DOH! Should have read the forums first!!!!) - I'm probably going to put it on ebay as soon as I get it.