only thing i can not do on that list is update the bios
You have a newish motherboard I wouldn't worry about that.
I would say if you cant boot the USB stick at all then the image you downloaded might be corrupt. Check it again.
Secondly use a different IMG to USB software there's heaps out there. If you are going to try again with ether just google "etcher settings bootable drive" and make sure it matches what you have been doing.