I think the developer is risking collecting money for ISO, so the price of the crypt can be reduced and there is not enough money to start the project. I hope the team will collect more money than planned.
With correct marketing, with good support of the community and with due work of the command on the embodiment of their own idea to li - all should be proper and price will not at all fail. Not be by the pessimist.
You are right, if devs are really active and sincere with the project there is no way that this project will not continue. They only need to have many active supporters and investors.