some may decide to still buy coins at high prices because they think it is a safer investment
did these people not go to school, never learn about millionaires and how to win?
At the end it depends on what you are looking, some are looking to make fortunes with crypto but some other are just looking for better returns than the ones the stock market can give, the stock market can give something between 6 to 10 percent per year and bitcoin and ethereum give way better returns than that, so that may be enough for them since they are not willing to take greater risks.
yeah i can understand your point. but the risk part makes no sense at all. everyone who bought bitcoin at $20k or eth recently at $1400 only lost money. even mcdonalds makes more money. so does amazon. those are established companies and have very low risk. eth is somewhat established but in an always changing, developing market where every day new, better technologies than eth can come out. its the highest risk in such a market to go into the expensive projects as dotcom bubble has proven. thats where 95% of the value can get taken out.
there is many small, low cap coins now where you basically have a guaranteed return of x2, x3, x5, i mean many icos already make that, PLUS you have the upside of being able to make x50,x100 or even x1000 if you are really lucky and early. with almost no risks of losing everything as in eth.