Lets just say that Nucleus's Telco partners have vested interest in helping the team win. Telecom providers are fighting on razor thin margins, and any additional new source of revenue they can generate is a big win for them. Nucleus has deep integrations with the Telco infra layer for obtaining data seamlessly in micro-seconds.

Intel is a strong partner on the chipset & firmware manufacturing side. Same with Radisys.

The Retail Brand partners are super excited to get Nucleus into their stores, to finally drive up their in-store walk-ins and in-store purchases, and for the first time get measurable data on their customers.