Yeah I was referring to BFL being completely and utterly retarded beyond the point of recovery... unless they suck unawares in with google ad's and the like.
Most unawares don't have $5000 (with taxes) to blow on a boondoggle like this. The low price point of BFL's other devices is in part why they had so many orders and also why the company is in trouble as the units ended up costing them money due to the redesign. (What I'm saying is that once you factor in the cost of delays + new parts + Wages + fixed costs that they sold the original units effectively below cost.) This is why a couple months ago they offered a $100 upgrade option for a 2nd chip in Jalapeno's. And are doing another cash grab now.
They aren't only doing a cash grab, they are eventually pushing all their pre-order customers to upgrade else they are left in the dust. Imagine you had pre-ordered a 500GH/s Mini-Rig for $22.5k, now to be outdated by a 600GH/s Monarch for $4.7k, ~82.7% cheaper per GH/s. They are basically shifting their orders into the future (upgrade or be left with a worse deal), reducing their costs now.