My thought is a good PR is better than a good marketer. Being in industry articles is way more important than marketing campaigns.
Also a good rebranding may be quite useful to promote the coin. In particular, Raiblocks rebranded to Nano, which looks much better. I believe, if Byteball rebranded to Bytes (Balls is also an option

), that would draw more attention on Coinmarketcap.
And we need more exchanges. XRB was listed on Binance due to its active community. Why Byteball can't do that? Maybe March distribution will change something.