Current BTC owners probably fall into four groups

1) Those who are using BTC to buy things (probably about 1%)
2) Those who believe in BTC so much that they'd continue to support it even if they made a loss in doing so (about 1%)
3) Those who believe in BTC, but only as long as they make a profit out of it (about 50%).
4) Those who are only in it for the profit (the rest).

It's only when you get rid of the last two categories that BTC will find its real price.