The eco-system is a important part of this project, right?
Why is the marketing budget almost as high as the budger for the eco-system? In my opinion it's more important to have a good working eco-system and once you have achieved that, it don't need a big marketing budget because the product is superior.

We calculated the whole budget and decided that it's the most appropriate allocation. Marketing is a very important thing. Because no matter how good the product is, you need to reach the target audience. That's one of the keys to success