In fact, in technical industries men dominate who are familiar with gadgets from a young age. Of the total number of computer students only 16% of women.
In order to encourage women to use and believe cryptocurrency you just need to establish aesthetic characteristics convenience for users. It's also important to simply raise awareness of the female half about Bitcoin about what benefits can be from the cryptocurrency.
I think the personality of the majority of women does not like the risk. They like to invest in what is practical, reliable and enjoy stability. The bitcoin market is always volatile and risky. Many women know and learn about bitcoin. However, they chose to deposit capital into banks instead of investing in bitcoins. I think this is the reason.