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I'll give the management team a bit of credit for helping me make a decent return on my mining, It could have been quite a bit bigger if cryptopia didn't suspend ltc trading when they did, but anyone could see that photon was never going to be a big coin.  The sheer volume of coins pretty much made sure of that. 
The whole Blake ecosystem of merge mined coins is pretty interesting to me and some of the in-game transaction concept is pretty interesting as well.  If it's incorporated into the game itself and can be used as a wager between teams it's pretty awesome.  That doesn't change that the coin could never really be valued at more than 1 or 2 sats in the long run because with block rewards as large as they are there is a never ending supply being constantly dumped on exchanges. 
You see it all the time with coins that have a low value and a huge supply where people are coming in and buying a few, trying to create a hype around it to drive up the price and then offloading what they bought.  I guess it can be good because it gives the coin some attention for a period of time, but at the same time it could be bad because after it crashes you end up with a lot of pissed off people either dumping at a loss or forgetting that they have a bunch of coins and they're left with a bad taste in their mouth.