apparently they wouldn't even be cooling the monarch properly, as that many watts in such a small area would require something more than the blower fan it shows in the pictures.
How much does it pull? ( keeping in mind a 7970 mining litecoins can do something ridiculous like 300W and still be cooled adequately on ONE die)
A PCI-E card with two 8-pin power connectors can draw up to 375 W total. 150 W from each of the two connectors and 75 W from the motherboard connector. This will require large fans a la the latest video cards that draw this much power.