Bitcoin scared people away... when it reached 18-20k USD, it was more than unusable, it was a real joke, you had to pay nearly 20$ to get your transaction and receive it within 6 hours, Bitcoin also has no short term scaling solution and the only hope is the Lightning Network which is really an obscure thing that really no one can tell if it will work or not.

Lets stop saying that Bitcoin is the #1 coin, there's plenty of much better alternatives. We need to focus on those alternatives if we want to attract merchants and not scare them away which is what was happening.