I have to agree that some of the altcoins are extremely redundant on the market - their purpose is ambiguous and they're mostly used as "smaller fighting brands". That's why I'd go for ICO' since their purpose is simple - raise funds for the company. There are many great projects out there, like Restart Energy, Bee Token, SwissBorg, and Omnitude. I'm currently reading a lot about Cointed and Giftz... they seem nice but I need more info - should I invest in them before it's too late?
I've personally bought both CTD and Giftz - amazing ICOs. CTD has many crypto ATMs everywhere and the company (with the help of Nvidia and TAS Group) went into Green Mining. Giftz, on the other hand, brought rewards and augmented reality into the blockchain. I'd strongly advise you to read more about them and to consider investing. One more recommendation is AgroTechFarm - it is an upcoming ICO with a lot of potential.