An interesting idea, if the developers will do everything that they promise, then the project will take its rightful place in the market and thanks to this the price of tokens will grow steadily
Yes, investors are concerned only with the profit on this, they must be sure that the project will be able to multiply their money. This is a good motivation that gives money and pushes the market forward.
in any case, investing in tokens is a risk. Since the market is not stable and it's hard to guess where the price will go next. On this here, everyone should study the project and make a decision for themselves
the risk is certainly great but also the potential profit. At the moment, many in Europe are investing in ico as bugs give very small interest on deposits.