Bcash marketing strategy:
-confuse people into thinking they are the real bitcoin.
It's easy to dismiss the "not a coup" assessments on this basis.
Both BCash and Segwit2x claimed to be "The Real Bitcoin". There was an attempt by both forks to get the ticker symbol (BTC) appropriated by their respective projects, including a point in late 2017 where Coinbase Inc. (which was heavily in favour of Segwit2x) were set to change the ticker symbol on their exchange. The marketing of Bitcoin Cash has continued to make the "real Bitcoin" claim since the demise of the Segwit2x fork.
There is no need to use such highly psychological tactics if the intention is to create an honest competitor, that kind of rhetoric is clearly and unambiguously dishonest. This is aggressive and manipulative behaviour, why would a technically superior product need to employ such machiavellian tactics? The answer is because these forks were self-interested attempts to de-rail Bitcoin's direction and stability, not that they were borne out of genuine technical disagreements.