Actually bitcoin just going to mass populiarity; its less than 1percent of world population has any yet; we are still early adopters - in the near future it will become popculture - digital gold of digital age 
This is not gonna happen over night thought; have patience, adoption can take few more years till its really mainstream.
You are right. When compared to the entire human population on earth, bitcoin users are very few. Even bitcoin has not reached its popular period, then how can it be said bitcoin is losing popularity? This is not gonna happen over night thought; have patience, adoption can take few more years till its really mainstream.
For me this is the beginning, use well, do not get left behind, before you finally regret when bitcoin becomes mainstream while you have not understood it.