Why hardcap in dollars, not in eth for example?
The majority expected a further growth of cryptocurrency, thats why we decided to fix a hardcap in USD. Nobody was able to predict the current ETH price.
We also suffer from ETHs price drop, because our main costs are in USD.
If ADH token was tied to USD then this situation would affect more often, cause the ETH price is increasing more often than decreasing.
At the moment we have only a few dissatisfied buyers with our token exchange scheme, cause most of the community truly believe in crypto and see ADH/ETH rate the most fair approach.