I would add the following feature to the list:
1) the company offers the following products: MLM, pyramid or ponzi scheme, cloud mining.
2) No white paper
3) ICO is not available on ICO rated sites
I agree with your points too, its very important that the team can explain their project further on the whitepaper. Sometime you just catch a copy/past of the ANN thread, that's not serious... we have to find more details on the document.