is it easy to get hold of your tokens? In many ICOs there is often a nerve wracking period of time after you send in your contribution when you are waiting to claim your tokens. the quicker and easier this process is, the better it is.
Meh it's more important when it'll be listed on an exchange cause that's when the "real" issues start coming into the picture and not now. Cause everyone dumps at once
This project will get more traffic and demand when it is listed on an exchange and more people trade with this tokens it will increase the price due to the demand. They should get themselves listed on a popular exchange which has more people in the exchange and high traffic too.