I honestly don't see BitBay being that big that. I think it is a clone or a copy cat of Syscoin. Sysoin has been in the game way longer and they have a IPO which is being publicly traded in Canada. You should check out Syscoin and tell me your thoughts.
I agree that bitbay has similar goals to syscoin. However, what is wrong with a little competition? There can definitely be more than one cryptocurrency bartering platform.