I disagree. If you fully read the blog, you will see how Roger Ver is trying to trick the newbies and making them think that Bitcoin has split into Bitcoin Core and Bitcoin Cash. Why call it "Bitcoin Core" in the first place? Is he trying to make them believe that Bitcoin Cash also has legitimate claim to the Bitcoin brand?
What a crafty little mole he is.
Because Bitcoin's qt-wallet literally says "Bitcoin Core" when you load it? It was the Core team that named their coin "Bitcoin Core".