Well, yes and no. It is true that those behind Bitcoin.com want to call Bitcoin Cash the "real" Bitcoin. And they use "Bitcoin Core" to refer to Bitcoin. It would be better if these folks did not own that domain.
On the other hand their guide to buying Bitcoin, which includes a link to buying Bitcoin through a credit card (through Simplex which I assume they are partnering with), is for buying actual Bitcoin, not Bitcoin Cash.
Personally I favor Bitcoin over Bitcoin Cash, but Bitcoin Cash does not qualify as a "scam". It is a competitor.
People are going to have to get used to forks happening in this industry. Forks are a fundamental property of open source software and it is going to continue.
You seem to be in favour of bitcoin cash supporting it's tricks of getting benefit of the goodwill earned by the bitcoin in the minds of millions of investors. If the intentions are good why not create their own brand image. Why take advantage of someone else' efforts.
New entrants will definitely be misguided by the name they are using; so the intentions are clear that they want to collect funds in the name of bitcoin, if it is not a scam then definitely it is the dishonest way adopted to misguide the investors.