I disagree. If you fully read the blog, you will see how Roger Ver is trying to trick the newbies and making them think that Bitcoin has split into Bitcoin Core and Bitcoin Cash. Why call it "Bitcoin Core" in the first place? Is he trying to make them believe that Bitcoin Cash also has legitimate claim to the Bitcoin brand?
What a crafty little mole he is.
Yeah that's exactly what he is trying to do. And some new investor have fallen for this and bought BCH instead of BTC, saw a post about this on r/Bitcoin just yesterday. bitcoin.com is causing the most problem, since it has the bitcoin name in the domain new investors believe its the official website of bitcoin, and believe whatever is written there.