Vycid, no one cares about your 'thoughts' or disillusions. ASICMINER does not need to expand outside of their core competencies to be incredibly successful and there isn't really any valid reason to with the BTC market cap so small. ASICMINER is the best in the business of BTC mining and hardware sales and is working on adding another revenue stream through franchising.
If you knew anything about business and start-ups, you'd know that the successful ones focus on what they're best at and continually work on improving that main aspect of their business. I'd much rather have AM focus on what they're best at and not start throwing money that would otherwise be paid as dividends into unproven business strategies/markets.