Whats wrong with the name?

I don't think that Bitcoin itself is to complex for the average Joe, its just all the information on exchanges, markets, miners, security and the technical details creates mental overload for people who just want to send their money and be done with it. Being as young as it is there is a storm of information, both true and false, and the important stuff the consumer wants to know has yet to rise to the top.

The biggest hurdle is the low rate of merchant adoption. Why would I want to take time i could spend vegetating to learn if its unlikely there will be anything worth using Bitcoin for? I remember when Paypal was still young and everyone thought it was pointless, insecure, and not widely adopted and it was just easier to enter a credit card number. Now almost every major online retailer accepts Paypal, and so now millions use it.