Strong points:
1. Good roadmap
2. Very experienced team with impressive profiles
Weak Points:
1. The bounty program looks poorly managed as there are so many unanswered questions and queries in the bounty thread.
2. The project as a whole is at the end still similar to so many out there and despite the emphasis on liquidity as a selling point is still rather unconvincing.
With a good roadmap and an experienced team that's able to pull it off I think it wouldn't be too difficult to distinguish themselves from other similar projects, just have to make sure the marketing is on point as well though.