Is there audio of Borz answering these questions?  The questions and answers sound so fake.  I thought 777 was for people to talk to Borz, not blog some predetermined questions.  Stuff like this makes me scratch my head about xby.  The whole time Borz is portrayed as reclusive programmer, non native english speaker who let's CCR do all the business.  Now all of a sudden Borz is talking about SEO, branding, and breaking down detailed marketing campaigns?  This sounds like some generic filler written by the old random guy hired to write for XBY.  I have a hard time believing that this is really borz giving these answers, and that these are actually the questions that the community wanted answered.