Ethereum developers are shifting their strategic focus. Ethereum continued to improve the security of blockchain application networks by implementing two hard and two unexpected bifurcations; Ethereum founder Vitalik Bruin began planning a new milestone. The ensuing strategic adjustment will help to "abstract" or reduce most of the complexity of Ethereum's rules to virtual machines, reducing the overall complexity of the system. This helps to achieve long-term planning features and the integration of the network.
And what you wanted to compete with bitcoin and become higher and better of course you need to develop. And do not just develop and innovate to attract more demand. Now it remains to wait for such a plan to work.