My family has been involved in the production of fine Italian wine since generation, and I am trying to work my dad through what Bitcoin is all about, and how e can successfully extend our business by adopting it.
I can't deny that at mom dad seems to be a bit skeptical, but considering that he is at least listening and attempting to catch up with it, this is a positive sign .
Awesome! Accepting bitcoin can certainly attract an entirely new crowd of customers and lower payment processing costs. I would recommend he contact
www.BitPay.com and ask them how they can help expand his business.