Cash flow is extremely important for everyone i.e. little guys and also big guys. Does anyone remember this?
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Most business plans are written with bitcoin priced at $10K or higher. The weak miners will go belly up first if BTC continues to be under $10K. Because they are selling BTC to keep afloat; hence, the BTC price will be depressed for the coming months.
Why would you write a business plan at $10k BTC, when that was just a pipe dream until 3 months ago?
I'd say a business that doesn't have a firm grasp of the reality of the market they're in is destined to fail.