I think the developer is risking collecting money for ISO, so the price of the crypt can be reduced and there is not enough money to start the project. I hope the team will collect more money than planned.
With correct marketing, with good support of the community and with due work of the command on the embodiment of their own idea to li - all should be proper and price will not at all fail. Not be by the pessimist.
As for me i only waiting they will running and make a chance for us as reseller their ISP services

I really want to be a business man as ISP provider.
Once ico ends, regardless if the minimum is reached, we will put the platform in motion, since we have many requests in our country to be isp, besides that as we have said in other occasions, we are dedicated to this and it is our job,
We will put nodes on sale in Spain for whoever wants, can buy it wherever he lives, and we will also accept requests from other countries to go groping the market,