The thing I like about Friendz is that they have a working product. Their platform is running and it has already attracted a lot of users. Their reviews are excellent, there is a lot of hype behind them, but I don't think that there will be huge gains after the ICO. I see it more like a long-term investment.

Other than that, I really, really doubt that this thread belongs here. This is the bitcoin section. You can find the altcoin discussions here: https://bitcointalk.org/index.php?board=67.0

As a matter of fact, you can find a lot more information on their official thread: https://bitcointalk.org/index.php?topic=2815966.0