Not sure I understand it.  You have to "buy in" to participate, and the reward(airdrop) goes to most expensive cards?  Bad economics in my opinion; but then I never bought a kitten either.

My opinion of cryptocelebrities:
- no fractional ownership
- users have to invest to participation  (sometimes implies a scam is involved)
- Does this trading history look legit to you?
  7 minutes ago John F. Kennedy was purchased for 9.2092 by Kabbenbock
  8 minutes ago John F. Kennedy was purchased for 7.5276 by cryptobros
 12 minutes ago John F. Kennedy was purchased for 6.1530 by Kabbenbock
 37 minutes ago John F. Kennedy was purchased for 5.0294 by maui2020
 38 minutes ago John F. Kennedy was purchased for 4.1110 by Kabbenbock
 45 minutes ago John F. Kennedy was purchased for 3.3603 by maui2020
 about an hour ago John F. Kennedy was purchased for 2.7467 by 0x0b7f4DE10cD4C3…
 about an hour ago John F. Kennedy was purchased for 2.2451 by Alyshira
 about an hour ago John F. Kennedy was purchased for 1.8352 by Cvofinancial
 about an hour ago John F. Kennedy was purchased for 1.5001 by Zavulon