i just want to suggest to all you guys to start look for the most legit project on crypto because there's alot of Project out there are asking for your complete info and your real ID's for the AIRDROP and BOUNTY to verify you. all we know our privacy is very important to us and our ID's are very sensitive . This is just a suggestion to you guys 
I'm not joining any airdrop but AFAIK it's the new rules about KYC. And if you don't want to send any information to them then just don't any of them at all, this is a very simple thing. Before exchanges are the only ones to implement KYC but now it seems that ICO's are the next one to rule this thing out. But also your concern should be taken seriously as you are worrying about those scam projects and many of our community members are becoming a victim of it and at the same time they also providing their info.