I don't expect any ROI from this ICO. The website and "whitepaper" is merely marketing to lure peole into investing but doesn't provide any technical details. Quite questionable project.
I think you should explain properly because constructive criticism is of utmost importance, how do you mean lure?, is their something you've heard or seen that the community don't know?, these are questions we need to know and i'm pretty sure the team or others will convince you otherwise, well, such comments come up every now and then, the whitepaper was really satisfactory to me, my personal opinion