I'll tell you what I see.  I see a group of people that have dedicated an entire building, in a prime location, to Bitcoin.  I see a group of passionate and hardworking bitcoiners working around the clock to create a Bitcoin Shop, to create a welcoming permanent meet-up space where events, lectures and classes will also be given.  This bunch of "egotistical morons with delusions of grandeur" are not getting paid to do this.  In fact, they are investing their time, efforts, and resources into the project that also includes a bitcoin-only incubator along with the Non-Profit Organization with a clear mission to help the adoption of bicoin, engage dialogs with regulators and financial institutions.  The "bunch of morons" in question have been invloved in the bitcoin space for years and are all very active in the community.  

May I suggest that before expressing your feelings about a group of people over a simple name that you happen not to like, first take the time to look at what they are doing and trying to accomplish.  You might find that perhaps you should be encouraging them instead of insulting them.

Then again Leckey, it may be that your own contributions to the bitcoin community are so phenomenal that their puny efforts are meaningless to you.  Would you mind sharing all that you are currently doing for the community compared to those "egotistical morons with delusions of grandeur"?