This next leg down could crush my soul.

Apocalypse Cow. Amirite?
Bull tears...worse.

... that bovine specimen is probably a heifer or a steer (no balls) ... not a bull. Angus btw.
The non-linearity of the utility function for money has profound implications in decision making processes: in situations where outcomes of choices influence utility through gains or losses of money, which are the norm in most business settings, the optimal choice for a given decision depends on the possible outcomes of all other decisions in the same time-period.
Cattle markets make for a great study in basic economics, freed from the abstract pretenses of ivory tower economists on the pay of central banks and rigged, centrally-controlled 'financial' markets.
The marginal utility function for money is most likely logarithmic.